Privacy Policy

Last Updated September 2, 2020

ValuSoft Finance, LLC (“ValuSoft Finance”) is committed to protecting your privacy. We developed this Privacy Policy, which covers how we collect, maintain, and use information voluntarily provided by you, to demonstrate our commitment to fair information practices and protection of your privacy. Please take a moment to familiarize yourself with our Privacy Policy and let us know if you have any questions.

What We Collect

We collect information to provide better services to our users. We collect information in two ways:

Information you give us. When you use our services, we may ask you to provide certain information that personally identifies you (“Personal Information”), which may include Contact Data (such as your name, job title, mailing address, phone number, and email address); Financial Data (such as your account or credit card number); Demographic Data (such as zip code, age, and other personal information and interests relevant to customer surveys and offers).

Information we get from your use of our services. We may also collect information about the services that you use and how you use them, which may include Device-Specific Information (such as your hardware model and operating system); Log Information (such as when and how you use our services, browser type, Internet Protocol (“IP”) address); Unique Application Numbers (which may be sent to use when you install or uninstall a service or when that service contacts our servers); Local Storage (in which we may collect and store information locally on your device); and Cookies (in which we may send one or more Cookies or anonymous identifiers to your device in order to collect and store information when you use a product or service).

Personal Information

(a) The Personal Information we collect allows us to keep you posted on our latest product announcements, software updates, and to contact you for market research purposes.

(b) We may use your Personal Information to send you promotional information about third parties, which we think you may find interesting, unless you request that we that we not provide you with such information.

(c) We may use your Personal Information to send you important notices, such as communications about purchases and changes to our terms, conditions, and policies.

(d) We may also use Personal Information for internal purposes such as internal record keeping, data analysis, and research to help us improve our products, services, content, and advertising.

(e) We may also enable you to share your Personal Information and communicate with other ValuSoft Finance users (“Users”), or provide your personal details to third parties offering combined services through ValuSoft Finance.

(f) We may use your Personal Information to administer your account with us and customize the service we provide to you and other Users.

(g) We may also share Contact Data and other Personal Information with our business partners who assist us by performing core functions (such as customer services, billing, credit, fulfillment, research, hosting, or data storage and security) related to the operation of our products and services. Those business partners have all agreed to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy, and they will only use your Contact Data and other Personal Information to carry out their specific business obligations to us.

Non-Personal Information

(a) We may collect information regarding User activities with our products and services, which may be aggregated and used to help to improve our products, services, content, and advertising. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

(b) We may share Demographic Data with advertisers and other third parties on an aggregated basis.

Confidentiality and Security

ValuSoft Finance takes precautions, including administrative, technical, and physical measures, to safeguard your Personal Information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction. Except as set forth in this Privacy Policy, ValuSoft Finance will not share your Personal Information with third parties, unless such disclosure is necessary to: comply with a court order or other legal process; protect our rights or property; enforce our Terms of Use; or if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary and appropriate.

Maintaining Personal Information

We maintain a procedure to help you confirm that your Personal Information remains correct and up-to-date. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

You can help ensure the accuracy of your Personal Information by updating your product or service settings any time your Personal Information changes. For other Personal Information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate business purposes.

If you believe that your Personal Information is incorrect or incomplete, you may contact us using the contact information at We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.

You must promptly notify us if your Financial Data, user name, or password is lost, stolen, or used without permission. In such an event, we will remove such information from your account and update our records accordingly.

How We Use Cookies

Our products, services, website, email messages, and advertisements may use Cookies and other similar technologies. These technologies help us better understand user behavior, tell us which parts of our services and applications are being used, what websites have been visited, and facilitates and measure the effectiveness of advertisements. A Cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We may use Cookies and other technologies to remember Personal Information when you use our website, online services, and applications. Our goal in these cases is to make your experience with use more convenient and personal, such as knowing your country and language, knowing your Contact Data to help us register your products, personalize your settings and provide you with better services.

We may also gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet Service Provider, referring and exit pages, operating system, date/time stamp, and click-stream data. We use this information to understand and analyze data; to administer the website, applications and services; to learn about user behavior; and to gather demographic data about our user base as a whole. We may use this information in our marketing and advertising services.

We treat information collected by Cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered Personal Information by local law, we also treat these identifiers as Personal Information. Similarly, to the extent that non-personal information is combined with Personal Information, we treat the combined information as Personal Information for the purposes of this Privacy Policy.

You can choose to accept or decline Cookies. Most web browsers automatically accept Cookies, but you can usually modify your browser setting to decline Cookies if you prefer. This may prevent you from taking full advantage of our website and other services.

Updates to Privacy Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on our website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on our website.


The following notices explain specific privacy practices with respect to the MasterCook system.

MasterCook Privacy Policy

The main Privacy Policy describes how we treat Personal Information when you use ValuSoft Finance’s products and services, including the MasterCook system. This additional policy for the MasterCook system highlights key provisions of the main Privacy Policy in the context of the MasterCook system, and it described privacy practices specific to the MasterCook system.

Key Provisions from the main Privacy Policy

All of the provisions of the main Privacy Policy apply to MasterCook. Among other things, this means:

(a) Personal Information. We do not share your Personal Information with third parties, except in the narrow circumstances described in the main Privacy Policy.

(b) Non-Personal Information. When you use certain features in MasterCook, we may receive Log Information, which would include information such as when and how you use our services, browser type, and IP addresses. You may choose to use optional features within MasterCook that require a MasterCook account and for which we may receive and store information from MasterCook in association with your account.

(c) ValuSoft Finance uses the information it collects for the purposes discussed in the main Privacy Policy, including improving our products, services, content, and advertising.

(d) Your information from MasterCook is subject to the same confidentiality and security standards that are outlined in the main Privacy Policy.

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